Two Years of Predictable Outbound Pipeline + a CRM Rebuilt Into a Revenue Engine

Widelab brought RevPack in to fill the gap around its strong inbound and direct-call motion. Two years on, RevPack delivers fresh sales calls every month and runs the RevOps backbone - including automations that reopened deals Widelab had already written off.

See the Transformation Story

Executive Summary

"RevPack made a real impact for our business. We'll definitely continue working with them both on outbound and RevOps side, and I would definitely recommend them to any team looking to scale their operations with automation and the correct structure."

Widelab

What We Did

Outbound campaigns.

Captured Widelab's target audience and value proposition, then launched campaigns that have generated a steady monthly stream of sales calls - many converting into active clients.

CRM architecture and cleanup.

Mapped the CRM end-to-end (contacts, companies, deal stages), cleaned the data, and built dynamic lists for ongoing segmentation.

Lifecycle automation.

Built automated workflows for nurturing, rewarming previously closed-lost deals, and tracking - turning the CRM into an active revenue tool rather than a passive record.

What Changed

A fresh backlog of sales calls every month

Predictable monthly pipeline on top of Widelab's internal inbound channel.

Active clients won from outbound

Many opportunities created by the campaigns have converted into real customers.

Reactivated lost deals

Automated rewarming workflows successfully reopened conversations from deals Widelab had previously written off.

An embedded partnership

Widelab considers RevPack part of the team - "I feel that they are a part of the team."

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