Two Years of Predictable Outbound Pipeline + a CRM Rebuilt Into a Revenue Engine
Widelab brought RevPack in to fill the gap around its strong inbound and direct-call motion. Two years on, RevPack delivers fresh sales calls every month and runs the RevOps backbone - including automations that reopened deals Widelab had already written off.
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The full conversation
"RevPack made a real impact for our business. We'll definitely continue working with them both on outbound and RevOps side, and I would definitely recommend them to any team looking to scale their operations with automation and the correct structure."
What we did
Outbound campaigns.
Captured Widelab's target audience and value proposition, then launched campaigns that have generated a steady monthly stream of sales calls - many converting into active clients.
CRM architecture and cleanup.
Mapped the CRM end-to-end (contacts, companies, deal stages), cleaned the data, and built dynamic lists for ongoing segmentation.
Lifecycle automation.
Built automated workflows for nurturing, rewarming previously closed-lost deals, and tracking - turning the CRM into an active revenue tool rather than a passive record.