Webnomads

A foot-in-the-door outbound engine for Webnomads

Revpack built the automated outreach that fills the founder's calendar with discovery calls from marketing teams at tech companies in the US and Europe.

A foot-in-the-door outbound engine for Webnomads

Executive summary

Webnomads builds Webflow sites, and its co-founder takes every sales call himself, so outbound had to fill his calendar with calls worth his time without him prospecting. Revpack built the automated outreach in the founders' own names and tone, kept apart from webnomads.com, and timed each segment to the moment a website lands on a marketing team's list. Instead of a pitch, the core campaigns open with a short technical review of the prospect's site, so Webnomads' expertise gets a foot in the door before any sales conversation. So far that has meant more than 30 discovery calls booked with marketing and website leads at tech companies, and a first project signed two weeks after the prospect's first reply, with a second client now an ongoing engagement.
Key outcomes
30+ discovery calls booked with tech companies
More than 30 calls booked with marketing and website leads at software and tech companies in the US and Europe, from funded start-ups to firms with a few hundred staff.
A median of five days from booking to call
Most calls were scheduled within a week of booking, while the prospect's interest was still fresh, with revpack handling every exchange in between.
Iterated to one winner
Every angle started as a small test. After months of iteration, one segment, marketing leads at Webflow companies with no in-house designer, became the always-on campaign behind over two-thirds of the interested replies.
Reply to deal in two weeks
One project signed about two weeks after the prospect's first warm reply; a second client has since become an ongoing engagement.
Approach

What we did

Kept outreach off Webnomads' main domain.

Sending ran from separate domains with mailboxes in the co-founders' own names, so prospects hear from Webnomads' founders rather than an agency, and webnomads.com carries no outreach risk.

Built segments around timing, not company lists.

Each segment targets the moment a website gets onto someone's list: a marketing lead a few months into a job at a company with no designer, a company that just raised a round, or a marketing team on a platform it has outgrown. The core sequences open with a short technical review of the prospect's site instead of a pitch. The same engine runs around Webnomads' own events, from Webflow Conf in Boston to the live session it hosted with Webflow.

Put Webnomads' expertise in every reply.

When a prospect asked what we would change on their site, Webnomads' team sent concrete findings and we built the reply around them. Each call landed in the founder's calendar with the prospect's context, and a weekly review moved volume to the segment that booked calls.

“Working with revpack is great: quick to respond, eager to test new ideas and iterate.”
Filip Zaleski
Filip Zaleski
Co-founder, Webnomads
“We told them what our audit really covers, from build quality to technical SEO, and that became the opening offer in our campaigns. Our best-performing campaign still starts with it.”
Maria Pradiuszyk
Maria Pradiuszyk
Marketing Lead, Webnomads

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