Why events don’t report
You spend thousands and report “good atmosphere”.
Nobody knows who is going
You find out at the booth, when it is too late to prepare.
The list never reaches the CRM
Badges and business cards die in a spreadsheet.
Follow-up is late or never
Two weeks later the conversation is cold and unattributed.
What we actually build
Roster, sequences and event attribution.
Roster build & enrichment
Attendees, speakers and sponsors pulled weeks ahead, validated and enriched, then scored against your ICP.
Pre- and post-event sequences
AI drafts the meeting request before the doors open and the follow-up while the conversation is still warm. A rep approves each one.
Event object & cost per opportunity
The event lives in your CRM with every person attached by role, so you can read spend against pipeline per event.
Recommended reading
How we think about events and rosters.
214 campaigns. The list beat the copy by 100x.
Includes the event play: 200 attendees scored against the ICP, only the fits worked, 13 meetings.
Renewable lists most outbound teams ignore
Lists that refill themselves as conditions change, so an event roster keeps working after the event.
Using RevOps to prospect high-value accounts
How to build and enrich a named-account roster that your CRM can report on afterwards.
Questions we get asked
The Event engine, answered.
Is scraping an attendee list legal?
We work from public sources and business contact data, with lawful basis documented per event and opt-outs honoured across the whole CRM.
How far ahead do you need the event?
Four to six weeks is comfortable. That leaves time to build the roster, enrich it and run pre-event outreach before calendars fill up. We can work with less, but the pre-event sequence gets shorter.
Does this work for events we sponsor and ones we just attend?
Both. Sponsoring gives you the booth and sometimes the attendee list. Attending gives you neither, so the roster is built from public sources instead. The CRM object and the reporting are the same either way.