About the Role
Part of what we build for clients is outbound infrastructure: the system that finds the right accounts, enriches and verifies them, personalises at scale and routes the best conversations to a rep's calendar. Once the system is built, someone has to run it.
We're looking for freelance outbound specialists who can take a client's outbound engine from ICP to booked meeting: list building, enrichment, sending infrastructure, sequences, copy, reply handling, CRM handoff. Email and LinkedIn only; we don't run calling campaigns.
This is a bench, not a vacancy. There is no open engagement attached to this page and no guaranteed hours. We contact you first when a project matches your profile.
How it works. Fill in the form (about 15 minutes, with a skills self-assessment for this role). You're on the bench and get a copy of your answers by email. When a project matches your profile, we send the brief and book a 30-minute call on scope, timeline and rate. The first project is the trial.
Responsibilities
Target and build
- Turn a client's ICP into account lists and contact data: Apollo, Sales Navigator, Clay, scraping.
- Run enrichment and verification waterfalls; keep bounce rates low.
- Set up and maintain sending infrastructure: domains, mailboxes, warm-up, DNS, placement tests.
Write and run
- Write sequences that don't read like a template, and test them.
- Personalise at scale with Clay and AI where it adds signal, not noise.
- Run campaigns in Instantly, Smartlead, lemlist or HubSpot Sequences; handle replies and book meetings.
Measure and hand over
- Report reply rate, positive reply rate and meetings booked; kill what doesn't work.
- Log activity and meetings in the client's CRM cleanly.
- Turn the campaign into a playbook the client's team can run.
Qualifications
Required
- 2+ years running outbound campaigns in B2B tech, with numbers you can show.
- Hands-on with at least one sequencer and at least one data source (Clay, Apollo, Sales Navigator).
- Strong written English; you can write a cold email that gets a reply.
- Experience running campaigns for external clients, not only your own company.
- You run a business and invoice on a B2B basis.
- Polish preferred.
Nice to have
- Clay at builder level: waterfalls, Claygent research, CRM write-back.
- HubSpot for pipeline tracking and reporting.
- n8n or Make for routing and enrichment workflows.
Not a fit
- You sell lead-gen as an agency. We work with individuals.
