How Deviniti Automated 1,000+ Monthly Jira Marketplace Leads & Achieved 8% Reply Rate
One of the largest European Atlassian partners transforms disconnected trial users into qualified opportunities with RevPack's RevOps automation
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The full conversation
Key outcomes
5-10 qualified meetings
Generated monthly from automated outreach
Dozens of new opportunities
For Atlassian services upsell
8% reply rate
4x industry average for cold outreach
Strategic insights
From customer data enabling product development
"We're contacting over 100 selected, high-value potential clients every month thanks to this automation, and we're already seeing significant traction. The technical expertise and dedication of RevPack team has been instrumental in transforming our revenue operations."
Adrian Parafinowicz
Approach
What we did
Invisible Brand
98% of Jira Marketplace app users didn't know Deviniti was behind their tools
Data Cleanness
100,000+ CRM contacts with incomplete information
Manual Overload
No scalable process to identify high-value accounts
Executive summary
Marcin Uchacz
Deviniti, a leading European Atlassian partner, faced a critical challenge: thousands of companies using their Jira Marketplace apps had no idea Deviniti was behind them. RevPack implemented an end-to-end RevOps solution that automated lead routing, enrichment, and outreach - transforming anonymous trials into qualified pipeline opportunities.