Two Years of Predictable Outbound Pipeline + a CRM Rebuilt Into a Revenue Engine
Widelab brought RevPack in to fill the gap around its strong inbound and direct-call motion. Two years on, RevPack delivers fresh sales calls every month and runs the RevOps backbone - including automations that reopened deals Widelab had already written off.
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Outbound campaigns.
Captured Widelab's target audience and value proposition, then launched campaigns that have generated a steady monthly stream of sales calls - many converting into active clients.
CRM architecture and cleanup.
Mapped the CRM end-to-end (contacts, companies, deal stages), cleaned the data, and built dynamic lists for ongoing segmentation.
Lifecycle automation.
Built automated workflows for nurturing, rewarming previously closed-lost deals, and tracking - turning the CRM into an active revenue tool rather than a passive record.