Two Years of Predictable Outbound Pipeline + a CRM Rebuilt Into a Revenue Engine

Widelab brought RevPack in to fill the gap around its strong inbound and direct-call motion. Two years on, RevPack delivers fresh sales calls every month and runs the RevOps backbone - including automations that reopened deals Widelab had already written off.

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Two Years of Predictable Outbound Pipeline + a CRM Rebuilt Into a Revenue Engine

The full conversation

Key outcomes
A fresh backlog of sales calls every month
Predictable monthly pipeline on top of Widelab's internal inbound channel.
Active clients won from outbound
Many opportunities created by the campaigns have converted into real customers.
Reactivated lost deals
Automated rewarming workflows successfully reopened conversations from deals Widelab had previously written off.
An embedded partnership
Widelab considers RevPack part of the team - "I feel that they are a part of the team."
Approach

What we did

Outbound campaigns.

Captured Widelab's target audience and value proposition, then launched campaigns that have generated a steady monthly stream of sales calls - many converting into active clients.

CRM architecture and cleanup.

Mapped the CRM end-to-end (contacts, companies, deal stages), cleaned the data, and built dynamic lists for ongoing segmentation.

Lifecycle automation.

Built automated workflows for nurturing, rewarming previously closed-lost deals, and tracking - turning the CRM into an active revenue tool rather than a passive record.

Executive summary

Widelab
"RevPack made a real impact for our business. We'll definitely continue working with them both on outbound and RevOps side, and I would definitely recommend them to any team looking to scale their operations with automation and the correct structure."

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